On-demand Webcast | Insights On: Canadian Businesses Acting with Certainty in Uncertain Times

Over 300 Canadian business leaders tuned in for our live webcast on April 21st, featuring a discussion with Lisa Kimmel, Chair & CEO, Edelman Canada. Ms. Kimmel revealed key insights from the 2020 Edelman Trust Barometer Special Report on Brand Trust and Coronavirus, including what Canadian consumers want to hear right now, and how to guide your business’ response in a way that reinforces trust.

Following the webcast, 78% of business leaders agreed that how brands behave now will impact buying decisions in the future*.

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About the Insights On webcast series

Now, more than ever, Canadian business leaders must find ways to successfully navigate market challenges while fostering a workforce that can adapt quickly to change. To help, we’ve launched a new webcast series called, Insights On. Each episode will explore timely business insights on a key topic and includes thought leadership from one of Canada’s leading industry experts.

[See upcoming webcast schedule]

*Based on post-webcast attendee survey