CFO Insights: Top 5 Trends and Priorities for Finance Leaders in 2025

Many finance leaders are preparing for a transformative shift in 2025. Emerging technologies present significant opportunities to enhance productivity within finance and beyond. At the same time, CFOs have the opportunity to expand their influence as they leverage their unique skills to guide organizations in strategizing for renewed growth and business transformation. While these changes pose considerable challenges, they also offer substantial rewards for those who invest in upskilling their teams and addressing the impending talent shortage.

We consulted with leaders across various industries and regions to gather insights on the key trends and priorities finance leaders should monitor in 2025. Here are the top five:

1. CFOs will lead on growth and reinvention strategies
2. Reality to replace AI hype
3. ESG reporting will integrate to drive performance
4. Cybersecurity remits to grow
5. The talent crunch looms

“We’re optimistic and focused on growth. As we expand, we need to be more efficient and nimble. For example, in deal assessment, controllership, and analysis technology will ensure relevant data is surfaced.”- Gillray Cadet, Finance Director, Amazon Business

“A cyberattack could be catastrophic for our or any organization. As an organization, we strategize how to best combat this risk with technology, people, and processes. These are not

always large adjustments or technology purchases but often smaller investments in tools or processes that help us stay current with an evolving risk.” Ross Allen, CFO, Oversight

“With pressure from regulators and customers for transparency, integrated ESG reporting is essential. Customers want to know how you handle your green ledger.” Victor Domingos, CFO, SAP Concur

Download the eBook to explore these insights in greater detail and discover recommended actions that finance leaders can take to respond to these trends and foster growth in 2025.